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Insights Blog
Higher Ed Trends, Strategies, and Solutions


Speaking First-Gen, Part 2: Decoding the Financial Aid Maze
Financial aid should open doors, not close them. But for many first-generation families, aid letters, portals, and payment plans read like a foreign language. This post unpacks why the money conversation is so confusing, how that confusion erodes trust, and what colleges can do to make financial aid communication clear, consistent, and genuinely first-gen friendly.

Laura Rudolph
Nov 274 min read


4 Ways This Financial Aid Offer Email Missed the Mark (And How to Fix It)
Financial aid emails should bring clarity, not confusion. Here’s where one missed the mark—and how colleges can do better.

Laura Rudolph
Feb 265 min read


What If Financial Aid Packages Were as Clear as LEGO Instructions?
Financial aid shouldn’t be a mystery. Here’s how colleges can design award letters like LEGO instructions—clear, visual and easy to follow.

Laura Rudolph
Feb 115 min read
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