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The Parent & Family Communications Analyst

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THE BLOG

Parent & Family Comms IRL

Explore more thinking on how colleges can communicate with parents and families in ways that build trust, reduce confusion and keep students at the center.

Most Recent Posts

A clock ticks next to a calendar of May with the dates crossed out.

Late Depositors: How to Keep Your Undecided Pool Engaged After May 1

May 1 has come and gone. For a lot of enrollment teams, the class still isn't settled. Students are taking longer to commit than ever before — and the communication strategies that worked during yield season are not the ones that will move them now.

Enrollment Strategy

Laura Rudolph

9 min read

The Audit: What Your Parent & Family Page Is Really Saying to Families

I audited nearly 40 college and university Parent & Family pages. What I found was consistent across almost all of them: a page built to check a box, not to speak to a parent.

Enrollment Marketing

Laura Rudolph

7 min read

What Behavioral Economics Can Teach Us About Financial Aid Packages

Loss aversion — the Nobel Prize-winning insight that losses hurt twice as much as equivalent gains feel good — is reshaping how families read your financial aid package. Here's why that matters, and what you can do about it.

Financial Aid

Laura Rudolph

8 min read

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Let's talk about your parent & family communication

Families are already part of the enrollment conversation. The question is whether your communication is helping them support the student with more clarity and confidence.

Let’s talk about what is working, where families are getting stuck and whether a parent and family communication strategy could help your team build more trust throughout the enrollment journey.