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Fractional Leadership
This model offers senior-level leadership embedded into your team—without the cost, rigidity, or overhead of a full-time hire. You get a dedicated strategic partner focused exclusively on enrollment communications, integrated into your planning cycles and execution rhythms.
Unlike freelance or project-based support, this engagement is intentionally unlimited in scope. Priorities can shift week to week—no re-scoping required.
Think of it as a fractional VP of Enrollment Marketing or a right-hand to your CMO or VPEM for a certain number of hours per week, helping move your most pressing challenges forward while building a more strategic long-term foundation.
How it Works
✔ Time Commitment: Minimum of 6-8 hours/week
✔ Engagement Length: Minimum 12 weeks (extendable)
✔ Start Date: Flexible, based on availability
✔ Delivery Model: Combination of standing strategy calls, collaborative working sessions, and behind-the-scenes production
✔ Use of Hours: Flexible across functions and evolving priorities
Areas of Support
This model is built for cross-functional impact. Whether the need is strategic planning, campaign execution, technical setup, or team coaching—fractional support is designed to flex across priorities and add capacity where it's needed most.
Enrollment Strategy
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Funnel diagnostics and conversion insights
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Phase-specific campaign planning (App Gen to Melt)
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Segment-specific interventions (e.g. underperforming audiences)
Marketing & Communications Planning
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Campaign architecture aligned to lifecycle stages
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Long-term communication flow design (student, parent, counselor)
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Calendar planning, prioritization, and internal coordination
Copywriting & Content Development
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Messaging frameworks aligned to your brand and goals
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Email and SMS content built for conversion
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Slate-ready content structures
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Landing page storytelling and content architecture
Slate Deliver Development
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Populations, rulesets, content blocks, and translation codes
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Campaign structure and activation (email, SMS, forms, events)
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Coaching and upskilling for internal Slate users
Team Support & Capacity-Building
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Weekly staff syncs or co-working sessions
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Strategic coaching for high-potential staff
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Tools, templates, and workflows to build long-term capacity
Need Something More Flexible?
Hourly Consulting
Hourly Consulting For teams needing tactical help, quick problem-solving, or short-term backup, hourly support is available. Ideal for:
✔ Communications strategy development
✔ Slate troubleshooting or optimization
✔ Copy review and refinement
✔ Campaign audits or quick-turn deliverables
Available in 5-hour and 10-hour blocks. Contact to discuss scope and timeline.
Let's Talk
Whether you need ongoing leadership or rapid-response support, Square One Consulting can flex to fit your needs.
Submit your interest form and we'll set up a discovery call!