Higher education marketing that speaks human

Build a connected communication journey from early awareness through application, admission, deposit and enrollment, with support for melt prevention and early retention where needed. Square One brings together audience research, campaign strategy, custom content and implementation around your institution’s goals and student populations.

Financial aid is not one message. It is a months-long student and family journey that stretches from FAFSA through enrollment. We'll help you connect the strategy, content and Slate work behind those moments so students and families can understand what college is expected to cost, what happens next and how to keep moving.

Slate can do extraordinary things for your enrollment communications, but only if someone actually knows how to build inside it. A lot of institutions have the platform and not the bandwidth or the expertise to make it work the way it should. I build and launch complete enrollment campaigns inside Slate — emails, rules, segmented flows, content blocks and more — so your team isn't leaving capability on the table.

Your admissions and marketing team is working hard. But working hard and working strategically aren't always the same thing. Higher ed is flooded with data, platforms and competing priorities — what teams actually need is the ability to slow down, think clearly and build habits that hold up when things get busy. My workshops are hands-on, practical and built specifically for professionals who need more than another slide deck.

Parents and families aren't just along for the ride, they're driving the car (literally and figuratively). They're up at night Googling you, forwarding your emails, and forming opinions long before their student makes a decision. I help institutions improve communication with parents, families, and school counselors — critical audiences in the student decision-making process.

Your campus visit is one of the most important enrollment marketing tools you have. I review the full experience from the outside in, from registration and pre-visit communication through the on-campus experience, follow-up and yield handoff, so you can see where families are building confidence, where momentum may be slipping and what to improve first.

Most academic programs and departments don't have a dedicated enrollment or recruitment team. They have faculty, a coordinator who's already stretched thin, and a genuine desire to grow — but no clear picture of who their best-fit student is or how to reach them. I help programs build a recruitment strategy that fits how they're actually structured, from audience clarity and messaging to outreach and funnel design.

Sometimes you don't need a project. You need someone to think alongside you or step in and lead for a season while your team finds its footing. I embed with colleges and universities as a fractional consultant, bringing strategy, structure and hands-on support.