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Our Work
We help colleges and universities build smarter, more sustainable enrollment marketing—from the inside out.
At Square One, we don’t just deliver strategies—we teach your team how to run with them. Whether it’s reworking your comm flows, maximizing Slate, or aligning your marketing with real enrollment goals, our focus is simple: empower your staff, elevate your outcomes, and build systems that last.
This isn’t about quick fixes. It’s about long-term wins. Below are just a few examples of what happens when institutions get the tools, training, and confidence to do it right.
Case Study:
Achieving Record-Breaking Enrollment with a Student Lifecycle Communication Overhaul
University of Health Sciences & Pharmacy in St. Louis
The Challenge
UHSP had been using Slate—but barely scratching the surface.
✔️ No formal communication flows
✔️ No brand templates
✔️ No enrollment marketing strategy
✔️ One staffer holding it all together
They needed more than just a tech setup—they needed a full strategy, staff empowerment, and comms that actually moved students.
The Solution
Over 18 months, Square One partnered with UHSP to completely transform their approach to recruitment communications and CRM strategy:
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Built segmented comm flows for undergrad, PharmD, and MPH audiences—covering the entire funnel from prospect to deposit
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Developed branded, high-impact email templates that elevated the institution’s voice
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Optimized Slate Deliver, tapping into advanced tools like liquid markup, content blocks, and conditional logic
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Created a sophomore inquiry portal to start the funnel earlier
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Trained internal teams so they could manage and adapt the system independently
The Results
🚀 Record-breaking outcomes in year one:
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Largest incoming class in 10 years for both undergrad and pharmacy
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Met enrollment goal for the brand-new online MPH program—in its first cycle
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Freed up counselors to focus on relationships, not manual marketing
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Maintained brand consistency across every single message and platform
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Laid the foundation for long-term growth with scalable, data-informed practices
Enrollment Metric
% Change
Submitted Applications
Completed Applications
Admits
Deposits
+65.7%
+45.3%
+44.3%
+38.7%
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[Laura]'s lived experiences were invaluable as we worked through every phase of our projects – from strategy and content development through buildout and activation.