top of page

Schedule a Conversation

Work Desk

Notes from the field

A blog of higher ed trends, strategies and solutions

All Posts

One Question That Changed How I Build Communication Flows

One Question That Changed How I Build Communication Flows

One Question That Changed How I Build Communication Flows

Content Strategy

Laura Rudolph

Jun 186 min read

The Audit: 5 Student Audiences Your Admissions Website is Probably Ignoring

The Audit: 5 Student Audiences Your Admissions Website is Probably Ignoring

The Audit: 5 Student Audiences Your Admissions Website is Probably Ignoring

College Website

Laura Rudolph

Jun 106 min read

A clock ticks next to a calendar of May with the dates crossed out.

A clock ticks next to a calendar of May with the dates crossed out.

Late Depositors: How to Keep Your Undecided Pool Engaged After May 1

Enrollment Strategy

Laura Rudolph

May 289 min read

Two sisters hang out together

Two sisters hang out together

The Audit: What Your Parent & Family Page Is Really Saying to Families

Enrollment Marketing

Laura Rudolph

May 147 min read

Brand, Marketing, & the Messy Middle - Part 3: Finding Your Best-fit Governance Model

Laura Rudolph

May 88 min read

A man stacking coins

A man stacking coins

What Behavioral Economics Can Teach Us About Financial Aid Packages

Laura Rudolph

May 54 min read

Church pew

Church pew

When Outcomes Become the Only Outcome

Laura Rudolph

May 14 min read

Woman stands in front of a board room

Woman stands in front of a board room

Leadership, Are You Listening? The Case for a Reverse Town Hall This Summer

Enrollment Strategy

Laura Rudolph

Apr 206 min read

Woman typing on a laptop

Woman typing on a laptop

Scarcity, Urgency and Trust: How Deposit Deadline Emails Can Backfire

Laura Rudolph

Apr 166 min read

Distant view of Cumberland Falls in Corbin, Ky.

Distant view of Cumberland Falls in Corbin, Ky.

HB 307: Kentucky Just Changed the Rules on Admissions. Is Your Team Ready?

Enrollment Strategy

Laura Rudolph

Apr 128 min read

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

Laura Rudolph

Apr 92 min read

A messy university table looking out onto a campus

A messy university table looking out onto a campus

Brand, Marketing, & the Messy Middle - Part 2: Goodwill Is Not a Governance Model

Laura Rudolph

Apr 910 min read

A photo of a hotel room

A photo of a hotel room

What the Hotel Industry Knows About Yield That We Don't

Laura Rudolph

Apr 35 min read

A group of teens walk by lockers in a high school

A group of teens walk by lockers in a high school

Cognitive Dissonance in Higher Ed Marketing: Why Students Don’t Believe What You Say

Laura Rudolph

Apr 16 min read

Pathways crossing on a university campus

Pathways crossing on a university campus

Brand, MarComm, & the Messy Middle - Part 1: Brand Is Strategy. Marketing Is Motion. Comms Builds Trust.

Laura Rudolph

Mar 2811 min read

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

Laura Rudolph

Mar 272 min read

An infographic of the Notre Dame fire in Paris

An infographic of the Notre Dame fire in Paris

What is Visual Information Design and Why Does it Matter in Higher Ed?

Enrollment Marketing

Laura Rudolph

Mar 255 min read

A mother and teenage son embrace

A mother and teenage son embrace

What's Keeping Parents Up at Night and What You Can Do About It

Laura Rudolph

Mar 136 min read

How to Build a Yield Campaign in 3 Weeks

How to Build a Yield Campaign in 3 Weeks

How to Build a Yield Campaign in Three Weeks: A Midwest Private University Case Study

Laura Rudolph

Feb 202 min read

The UNI welcome center with flexible seating.

The UNI welcome center with flexible seating.

New Year, New Campus Visit: The Small Details That Shape Student Decisions (Part 3)

Laura Rudolph

Feb 145 min read

bottom of page