top of page

Work Desk

Insights Blog

Higher Ed Trends, Strategies, and Solutions

All Posts

Modern chairs and stools in a lobby

Modern chairs and stools in a lobby

New Year, New Visit, Part 2: Rethinking Campus Spaces Through Human Behavior

Enrollment Marketing

Laura Rudolph

Jan 215 min read

Students walking along an outside corridor

Students walking along an outside corridor

New Year, New Visit, Part 1: Rethinking Campus Spaces Through Human Behavior

Laura Rudolph

Jan 78 min read

Students talk to one another in the library

Students talk to one another in the library

Speaking First-Gen, Part 3: The TRUST Framework

Enrollment Strategy

Laura Rudolph

Dec 3, 20255 min read

Student focuses on his laptop

Student focuses on his laptop

Speaking First-Gen, Part 2: Decoding the Financial Aid Maze

Laura Rudolph

Nov 27, 20254 min read

Teacher helps a student with text

Teacher helps a student with text

Speaking First-Gen, Part 1: Rethinking How Colleges Communicate

Enrollment Marketing

Laura Rudolph

Nov 18, 20254 min read

Person typing on a laptop

Person typing on a laptop

Why Re-Engagement Campaigns Are The Ultimate A/B Testing Playground

Enrollment Strategy

Laura Rudolph

Oct 17, 20254 min read

Laura Rudolph on Mission Admissions

Laura Rudolph on Mission Admissions

One Year of Text Secret Shopping Revealed on "Mission Admissions" podcast🎙️

Laura Rudolph

Sep 17, 20251 min read

A person texting on their cell phone

A person texting on their cell phone

7 Tips for Crafting Great Text Messages (From a Year of Secret Shopping)

Laura Rudolph

Sep 9, 20259 min read

Woman working on a laptop computer

Woman working on a laptop computer

How an Application "Momentum Week" Could Boost Completion Rates

Laura Rudolph

Jul 23, 20252 min read

Young parent working on a laptop computer

Young parent working on a laptop computer

It's Time to Stop Saying Parents Matter and Start Showing It

Laura Rudolph

Jun 24, 20254 min read

A plant growing out of a cup full of pennies

A plant growing out of a cup full of pennies

How to Avoid Sticker Shock: Making your Tuition & Fees Page Affordability-Focused

Laura Rudolph

Jun 18, 20254 min read

A student works on her laptop

A student works on her laptop

What if College Applications Adapted to Student Behavior in Real Time?

Enrollment Strategy

Laura Rudolph

Jun 11, 20252 min read

Parent and teenager laugh together

Parent and teenager laugh together

Parents Text Back: Why SMS Is the Secret Weapon in Your Yield Strategy

Laura Rudolph

May 21, 20253 min read

3 Easy Fixes to Improve Your Inquiry Form

3 Easy Fixes to Improve Your Inquiry Form

3 Easy Fixes to Improve Your Inquiry Form

Enrollment Marketing

Laura Rudolph

Apr 23, 20253 min read

Students laughing in the library looking at a laptop

Students laughing in the library looking at a laptop

Do Undecided Students Retain at Lower Rates? Here’s Why Colleges Should Find Out.

Enrollment Strategy

Laura Rudolph

Apr 16, 20254 min read

Parents and two teenagers sit on a bed

Parents and two teenagers sit on a bed

If You Don’t Have a Parent Communication Plan, This Is Your Sign to Start One

Enrollment Strategy

Laura Rudolph

Apr 9, 20254 min read

Students walking up and down steps on a college campus

Students walking up and down steps on a college campus

The 15-Minute Flex Stop: An Easy Way to Personalize Campus Tours

Laura Rudolph

Apr 2, 20252 min read

A father holds hands with daughter, dressed as Snow White

A father holds hands with daughter, dressed as Snow White

How Disney’s Guest Flow Strategies Could Improve Admitted Student Day

Laura Rudolph

Mar 26, 20253 min read

Back of a woman in her cap and gown at graduation

Back of a woman in her cap and gown at graduation

How to Market College "Quality" in Ways That Matter

Enrollment Marketing

Laura Rudolph

Mar 19, 20253 min read

Six mail packages lay on an orange background

Six mail packages lay on an orange background

What if Admitted Students Could Curate Their Own Acceptance Packages?

Laura Rudolph

Mar 11, 20253 min read

bottom of page