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Work Desk

Insights

Higher Ed Trends, Strategies, and Solutions

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Woman working on a laptop computer

Woman working on a laptop computer

How an Application "Momentum Week" Could Boost Completion Rates

Laura Rudolph

Jul 232 min read

Young parent working on a laptop computer

Young parent working on a laptop computer

It's Time to Stop Saying Parents Matter and Start Showing It

Laura Rudolph

Jun 254 min read

A plant growing out of a cup full of pennies

A plant growing out of a cup full of pennies

How to Avoid Sticker Shock: Making your Tuition & Fees Page Affordability-Focused

Laura Rudolph

Jun 184 min read

A student works on her laptop

A student works on her laptop

What if College Applications Adapted to Student Behavior in Real Time?

Enrollment Strategy

Laura Rudolph

Jun 112 min read

Parent and teenager laugh together

Parent and teenager laugh together

Parents Text Back: Why SMS Is the Secret Weapon in Your Yield Strategy

Laura Rudolph

May 223 min read

3 Easy Fixes to Improve Your Inquiry Form

3 Easy Fixes to Improve Your Inquiry Form

3 Easy Fixes to Improve Your Inquiry Form

Enrollment Marketing

Laura Rudolph

Apr 233 min read

Students laughing in the library looking at a laptop

Students laughing in the library looking at a laptop

Do Undecided Students Retain at Lower Rates? Here’s Why Colleges Should Find Out.

Enrollment Strategy

Laura Rudolph

Apr 164 min read

Parents and two teenagers sit on a bed

Parents and two teenagers sit on a bed

If You Don’t Have a Parent Communication Plan, This Is Your Sign to Start One

Enrollment Strategy

Laura Rudolph

Apr 94 min read

Students walking up and down steps on a college campus

Students walking up and down steps on a college campus

The 15-Minute Flex Stop: An Easy Way to Personalize Campus Tours

Laura Rudolph

Apr 22 min read

A father holds hands with daughter, dressed as Snow White

A father holds hands with daughter, dressed as Snow White

How Disney’s Guest Flow Strategies Could Improve Admitted Student Day

Laura Rudolph

Mar 263 min read

Back of a woman in her cap and gown at graduation

Back of a woman in her cap and gown at graduation

How to Market College "Quality" in Ways That Matter

Enrollment Marketing

Laura Rudolph

Mar 193 min read

Six mail packages lay on an orange background

Six mail packages lay on an orange background

What if Admitted Students Could Curate Their Own Acceptance Packages?

Laura Rudolph

Mar 113 min read

4 Ways This Financial Aid Offer Email Missed the Mark (And How to Fix It)

4 Ways This Financial Aid Offer Email Missed the Mark (And How to Fix It)

4 Ways This Financial Aid Offer Email Missed the Mark (And How to Fix It)

Laura Rudolph

Feb 265 min read

A pink pig on a white background

A pink pig on a white background

Helping Parents Have a Hard College Conversation: The Money Talk

Laura Rudolph

Feb 193 min read

What If Financial Aid Packages Were as Clear as LEGO Instructions?

What If Financial Aid Packages Were as Clear as LEGO Instructions?

What If Financial Aid Packages Were as Clear as LEGO Instructions?

Laura Rudolph

Feb 115 min read

Making the Value of a College Degree Tangible: From Abstract to Actionable

Making the Value of a College Degree Tangible: From Abstract to Actionable

Making the Value of a College Degree Tangible: From Abstract to Actionable

Laura Rudolph

Feb 44 min read

What if Admissions Websites Adopted Amazon’s Personalization Tactics?

What if Admissions Websites Adopted Amazon’s Personalization Tactics?

What if Admissions Websites Adopted Amazon’s Personalization Tactics?

Enrollment Marketing

Laura Rudolph

Jan 292 min read

What If You Sent an Email With the Wrong Name—On Purpose?

What If You Sent an Email With the Wrong Name—On Purpose?

What If You Sent an Email With the Wrong Name—On Purpose?

Enrollment Marketing

Laura Rudolph

Jan 223 min read

Want More Impactful Campus Visits? Try This One Simple Fix.

Want More Impactful Campus Visits? Try This One Simple Fix.

Want More Impactful Campus Visits? Try This One Simple Fix.

Laura Rudolph

Jan 162 min read

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Laura Rudolph

Jan 83 min read

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