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Higher Ed Trends, Strategies, and Solutions

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A mother and teenage son embrace

A mother and teenage son embrace

What's Keeping Parents Up at Night and What You Can Do About It

Laura Rudolph

Mar 136 min read

The UNI welcome center with flexible seating.

The UNI welcome center with flexible seating.

New Year, New Campus Visit: The Small Details That Shape Student Decisions (Part 3)

Laura Rudolph

Feb 145 min read

Modern chairs and stools in a lobby

Modern chairs and stools in a lobby

New Year, New Campus Visit: Creating a Welcoming Admissions Office by Designing for the Senses (Part 2)

Enrollment Marketing

Laura Rudolph

Jan 215 min read

Students walking along an outside corridor

Students walking along an outside corridor

New Year, New Campus Visit: Rethinking Campus Spaces Through Human Behavior (Part 1)

Laura Rudolph

Jan 78 min read

Students talk to one another in the library

Students talk to one another in the library

Speaking First-Gen, Part 3: The TRUST Framework

Enrollment Strategy

Laura Rudolph

Dec 3, 20255 min read

Student focuses on his laptop

Student focuses on his laptop

Speaking First-Gen, Part 2: Decoding the Financial Aid Maze

Laura Rudolph

Nov 27, 20254 min read

Teacher helps a student with text

Teacher helps a student with text

Speaking First-Gen, Part 1: Rethinking How Colleges Communicate

Enrollment Marketing

Laura Rudolph

Nov 18, 20254 min read

Person typing on a laptop

Person typing on a laptop

Why Re-Engagement Campaigns Are The Ultimate A/B Testing Playground

Enrollment Strategy

Laura Rudolph

Oct 17, 20254 min read

Laura Rudolph on Mission Admissions

Laura Rudolph on Mission Admissions

One Year of Text Secret Shopping Revealed on "Mission Admissions" podcast🎙️

Laura Rudolph

Sep 18, 20251 min read

A person texting on their cell phone

A person texting on their cell phone

7 Tips for Crafting Great Text Messages (From a Year of Secret Shopping)

Laura Rudolph

Sep 9, 20259 min read

Woman working on a laptop computer

Woman working on a laptop computer

How an Application "Momentum Week" Could Boost Completion Rates

Laura Rudolph

Jul 23, 20252 min read

Young parent working on a laptop computer

Young parent working on a laptop computer

It's Time to Stop Saying Parents Matter and Start Showing It

Laura Rudolph

Jun 25, 20254 min read

A plant growing out of a cup full of pennies

A plant growing out of a cup full of pennies

How to Avoid Sticker Shock: Making your Tuition & Fees Page Affordability-Focused

Laura Rudolph

Jun 18, 20254 min read

A student works on her laptop

A student works on her laptop

What if College Applications Adapted to Student Behavior in Real Time?

Enrollment Strategy

Laura Rudolph

Jun 11, 20252 min read

A variety of brochures with taglines

A variety of brochures with taglines

Four Tagline Archetypes — And How to Make Them Work Harder

Enrollment Strategy

Laura Rudolph

May 31, 20257 min read

Parent and teenager laugh together

Parent and teenager laugh together

Parents Text Back: Why SMS Is the Secret Weapon in Your Yield Strategy

Laura Rudolph

May 22, 20253 min read

3 Easy Fixes to Improve Your Inquiry Form

3 Easy Fixes to Improve Your Inquiry Form

3 Easy Fixes to Improve Your Inquiry Form

Enrollment Marketing

Laura Rudolph

Apr 23, 20253 min read

Students laughing in the library looking at a laptop

Students laughing in the library looking at a laptop

Do Undecided Students Retain at Lower Rates? Here’s Why Colleges Should Find Out.

Enrollment Strategy

Laura Rudolph

Apr 16, 20254 min read

Parents and two teenagers sit on a bed

Parents and two teenagers sit on a bed

If You Don’t Have a Parent Communication Plan, This Is Your Sign to Start One

Enrollment Strategy

Laura Rudolph

Apr 9, 20254 min read

Students walking up and down steps on a college campus

Students walking up and down steps on a college campus

The 15-Minute Flex Stop: An Easy Way to Personalize Campus Tours

Laura Rudolph

Apr 2, 20252 min read

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