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Higher Ed Trends, Strategies, and Solutions

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A man stacking coins

A man stacking coins

What Behavioral Economics Can Teach Us About Financial Aid Packages

Laura Rudolph

May 54 min read

Church pew

Church pew

When Outcomes Become the Only Outcome

Laura Rudolph

May 14 min read

Woman stands in front of a board room

Woman stands in front of a board room

Leadership, Are You Listening? The Case for a Reverse Town Hall This Summer

Enrollment Strategy

Laura Rudolph

Apr 206 min read

Woman typing on a laptop

Woman typing on a laptop

Scarcity, Urgency and Trust: How Deposit Deadline Emails Can Backfire

Laura Rudolph

Apr 166 min read

Distant view of Cumberland Falls in Corbin, Ky.

Distant view of Cumberland Falls in Corbin, Ky.

HB 307: Kentucky Just Changed the Rules on Admissions. Is Your Team Ready?

Enrollment Strategy

Laura Rudolph

Apr 128 min read

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

Laura Rudolph

Apr 92 min read

A photo of a hotel room

A photo of a hotel room

What the Hotel Industry Knows About Yield That We Don't

Laura Rudolph

Apr 35 min read

A group of teens walk by lockers in a high school

A group of teens walk by lockers in a high school

Cognitive Dissonance in Higher Ed Marketing: Why Students Don’t Believe What You Say

Laura Rudolph

Apr 16 min read

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

Laura Rudolph

Mar 272 min read

An infographic of the Notre Dame fire in Paris

An infographic of the Notre Dame fire in Paris

What is Visual Information Design and Why Does it Matter in Higher Ed?

Enrollment Marketing

Laura Rudolph

Mar 255 min read

A mother and teenage son embrace

A mother and teenage son embrace

What's Keeping Parents Up at Night and What You Can Do About It

Laura Rudolph

Mar 136 min read

How to Build a Yield Campaign in 3 Weeks

How to Build a Yield Campaign in 3 Weeks

How to Build a Yield Campaign in Three Weeks: A Midwest Private University Case Study

Laura Rudolph

Feb 202 min read

The UNI welcome center with flexible seating.

The UNI welcome center with flexible seating.

New Year, New Campus Visit: The Small Details That Shape Student Decisions (Part 3)

Laura Rudolph

Feb 145 min read

Modern chairs and stools in a lobby

Modern chairs and stools in a lobby

New Year, New Campus Visit: Creating a Welcoming Admissions Office by Designing for the Senses (Part 2)

Enrollment Marketing

Laura Rudolph

Jan 215 min read

Students walking along an outside corridor

Students walking along an outside corridor

New Year, New Campus Visit: Rethinking Campus Spaces Through Human Behavior (Part 1)

Laura Rudolph

Jan 78 min read

Record-Breaking Enrollment Through a Student Journey Communications Overhaul

Record-Breaking Enrollment Through a Student Journey Communications Overhaul

Record-Breaking Enrollment Through a Student Journey Communications Overhaul

Laura Rudolph

Dec 5, 20252 min read

Students talk to one another in the library

Students talk to one another in the library

Speaking First-Gen, Part 3: The TRUST Framework

Enrollment Strategy

Laura Rudolph

Dec 3, 20256 min read

Student focuses on his laptop

Student focuses on his laptop

Speaking First-Gen, Part 2: Decoding the Financial Aid Maze

Laura Rudolph

Nov 27, 20254 min read

Teacher helps a student with text

Teacher helps a student with text

Speaking First-Gen, Part 1: Rethinking How Colleges Communicate

Enrollment Marketing

Laura Rudolph

Nov 18, 20254 min read

Person typing on a laptop

Person typing on a laptop

Why Re-Engagement Campaigns Are The Ultimate A/B Testing Playground

Enrollment Strategy

Laura Rudolph

Oct 17, 20254 min read

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