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Notes from the field

A blog of higher ed trends, strategies and solutions

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A woman in black pants

A woman in black pants

What Higher Ed Can Learn from Betabrand: Building Feedback Loops That Work

Content Strategy

Laura Rudolph

Aug 65 min read

Marshall School of Pharmacy

Marshall School of Pharmacy

Case Study: How a Team of One Filled a New Pharmacy School in a Shrinking Applicant Market

Laura Rudolph

Aug 44 min read

Closeup of the mail icon on an iPhone

Closeup of the mail icon on an iPhone

How to Write Email Subject Lines That Students Open

Email Marketing

Laura Rudolph

Jul 144 min read

The Enrollment Communications Audit: A Step-by-Step Guide Before You Build Your Next Cycle

The Enrollment Communications Audit: A Step-by-Step Guide Before You Build Your Next Cycle

The Enrollment Communications Audit: A Step-by-Step Guide Before You Build Your Next Cycle

Content Strategy

Laura Rudolph

Jul 113 min read

One Question That Changed How I Build Communication Flows

One Question That Changed How I Build Communication Flows

One Question That Changed How I Build Communication Flows

Content Strategy

Laura Rudolph

Jun 186 min read

The Audit: 5 Student Audiences Your Admissions Website is Probably Ignoring

The Audit: 5 Student Audiences Your Admissions Website is Probably Ignoring

The Audit: 5 Student Audiences Your Admissions Website is Probably Ignoring

College Website

Laura Rudolph

Jun 107 min read

A clock ticks next to a calendar of May with the dates crossed out.

A clock ticks next to a calendar of May with the dates crossed out.

Late Depositors: How to Keep Your Undecided Pool Engaged After May 1

Enrollment Strategy

Laura Rudolph

May 289 min read

Two sisters hang out together

Two sisters hang out together

The Audit: What Your Parent & Family Page Is Really Saying to Families

Enrollment Marketing

Laura Rudolph

May 147 min read

Brand, Marketing, & the Messy Middle - Part 3: Finding Your Best-fit Governance Model

Laura Rudolph

May 88 min read

What Behavioral Economics Can Teach Us About Financial Aid Packages

What Behavioral Economics Can Teach Us About Financial Aid Packages

What Behavioral Economics Can Teach Us About Financial Aid Packages

Laura Rudolph

May 58 min read

Church pew

Church pew

When Outcomes Become the Only Outcome

Laura Rudolph

May 14 min read

Woman stands in front of a board room

Woman stands in front of a board room

Leadership, Are You Listening? The Case for a Reverse Town Hall This Summer

Enrollment Strategy

Laura Rudolph

Apr 206 min read

Woman typing on a laptop

Woman typing on a laptop

Scarcity, Urgency and Trust: How Deposit Deadline Emails Can Backfire

Laura Rudolph

Apr 166 min read

Distant view of Cumberland Falls in Corbin, Ky.

Distant view of Cumberland Falls in Corbin, Ky.

HB 307: Kentucky Just Changed the Rules on Admissions. Is Your Team Ready?

Enrollment Strategy

Laura Rudolph

Apr 128 min read

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

Case Study: How a Reengagement Campaign Brought 120+ Silent Prospective Students Back Into the Funnel

Laura Rudolph

Apr 92 min read

A messy university table looking out onto a campus

A messy university table looking out onto a campus

Brand, Marketing, & the Messy Middle - Part 2: Goodwill Is Not a Governance Model

Laura Rudolph

Apr 910 min read

A photo of a hotel room

A photo of a hotel room

What the Hotel Industry Knows About Yield That We Don't

Laura Rudolph

Apr 35 min read

A group of teens walk by lockers in a high school

A group of teens walk by lockers in a high school

Cognitive Dissonance in Higher Ed Marketing: Why Students Don’t Believe What You Say

Laura Rudolph

Apr 16 min read

Pathways crossing on a university campus

Pathways crossing on a university campus

Brand, MarComm, & the Messy Middle - Part 1: Brand Is Strategy. Marketing Is Motion. Comms Builds Trust.

Laura Rudolph

Mar 2811 min read

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

Case Study: First-Gen Yield Campaign Drives 21.7% Deposit Growth at a Regional Public University

Laura Rudolph

Mar 272 min read

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