A new, rural pharmacy school had 80 seats to fill, no established reputation and a recruitment team of one. Two cycles later, the class was full. Here’s how a data-led, relationship-driven enrollment operation made it happen in a shrinking market.

You can say you’re affordable, inclusive and supportive. But if what students see doesn’t match, they won’t believe you. That disconnect is cognitive dissonance—and it’s quietly driving students away. Here’s how enrollment marketers can align messaging, experience, and behavior to build trust and keep students engaged.

The best campus visits don’t happen by accident — they happen by design. In Part 2 of this series, we dive into how retail and hospitality brands use the five senses to shape emotion and memory, and how your admissions office can do the same. From scent and sound to comfort, taste, and visual identity, discover the small changes that transform your visit experience into something students feel long after they leave your campus.

Admitted student day shouldn’t be overwhelming. Disney’s approach to guest experience can help colleges design a smoother, more engaging eve