If something worked last year, it is tempting to reset it and run it again. But students change. Generations shift. And a comm flow that performed well in 2022 may be doing something very different in 2027. Here is how to find out before you build.

This one is for the cabinet. Every enrollment and marketing team has people on staff who know exactly what's broken. The information exists. It just doesn't travel. Summer is the window to change that — before the next cycle starts carrying the same weight the last one did.

Kentucky’s proactive admissions law is officially on the books — and it raises questions that go well beyond policy. Who’s already in your pipeline? How do you sort a new population you’ve never recruited before? And is your CRM actually ready? Here’s where to start.