An outside agency ran its application generation campaigns. The emails ran out. And then nothing. Square One built a reengagement campaign that reached students months into a decision they hadn't yet made, and brought 120+ of them back into the funnel.

This regional public university had no real admitted student campaign. For a campus where many students would be first-generation college-goers, that silence carried real risk. The campaign Square One built drove 21.7% deposit growth year over year.

When the new vice president of enrollment arrived, she discovered there was no yield campaign in place. None at all. With admitted students already in the pipeline and a narrow window before May 1, the institution needed a full yield strategy built and deployed in weeks.

A new marketing leader inherited Slate Deliver that was barely functioning for their communications. Within one recruitment cycle, the University of Health Sciences & Pharmacy in St. Louis had its largest incoming undergraduate and pharmacy classes in 10 years and met enrollment for a brand-new online MPH program.