Enrollment Marketing

From first impressions to final decisions, we help institutions design and deliver audience-specific communications that move students and families, without cookie-cutter tactics.

Wherever you have a gap, we can fill it.

Early Funnel Engagement

Freshman, Sophomore + Junior Campaigns

Build early awareness with messaging designed to spark interest—not overwhelm. Especially effective for undergrad, but applicable for longer-funnel grad programs too. Includes audience-specific strategy, segmentation logic, and conversion-oriented content across email and text.

Boost Yield

Yield Campaigns
Reinforce belonging and reduce hesitation. For undergrad, this means speaking to emotion and momentum. For grad and professional programs, it means reinforcing ROI, flexibility and fit. Segmentation and tone calibrated accordingly.

Equip Families & Counselors

Parent/Guardians and Families

Yes—parents/guardians and high school counselors are still key, especially for undergrad and younger grad programs. These campaigns cut through with plainspoken value messaging, respect for their role, and practical content.

Act Fast

Rapid Response Campaigns

For last-minute pushes, re-engagement campaigns, policy shifts (hello, FAFSA!), or new roll-outs in programs. Strategized and built in a short time period with nothing lost in quality.

Drive Applications

Application Push Campaigns
(UG + Grad + Health Professions)
From deadline nudges to reframe messaging, these campaigns help students over the hump. I write for clarity, urgency, and differentiation—whether your program is selective undergrad or a rolling-admit grad school.

Prevent Melt

Deposit and Early Retention Campaigns
Stay visible, helpful, and aligned with real student worries (not just your checklist). These campaigns reinforce belonging, excitement and next steps for students who may be hedging or behind on completing important enrollment steps.

Target Special Populations

Standalone Campaigns
First-gen, transfers, international students, graduate students, PharmD cohorts—I've built messaging for them all. These campaigns are built with sharp insight, precise tone, and just enough segmentation to matter.

Transactional Messaging

Behind-the-Scenes Enrollment Comms
Campus visit comms, status updates, event follow-ups, deposit nudges, registration reminders. Mapped, written, and Slate-integrated if needed. For any program, any audience.

Build What You Need,
Piece by Piece

Not every project starts with a full campaign. Some teams just need help writing better, building smarter, or making what they have actually work.

Content Development

Need copy? I’ve written thousands of emails, print pieces, and texts (and counting). I’ll help you develop messaging that sounds like you, speaks to your audience, and actually works. From app nudges and visit follow-ups to human SMS flows and transparent financial aid language—I’ll help you say the right things the right way.

Communications Audit

Let’s see what’s working—and what’s not. I’ll review your existing email, SMS, and print communications for clarity, consistency, and alignment, then deliver a roadmap of fast fixes and strategic shifts.

Slate Deliver

Already have the content or want to write it yourself? I’ll help you bring it to life in Slate—from emails and forms to rules and populations. Segmented flows (yes, content blocks, liquid markup and translation codes), included! I'm happy to fill the gaps where it's needed in your Slate instance.

Slate Portal Design

We offer search, app and yield portals scoped, written and built for student clarity and conversion. Tailored for your Slate setup and brand voice and made to be easily edited and managed by your enrollment or marketing staff.

What You Can Expect

This isn’t plug-and-play. Every project is built from the ground up—with your audience, your data and your brand at the center.

All services include:

✔ We start by listening. Every new engagement includes an Audience Insight Survey for your matriculated and non-matriculated families, so we know exactly what matters to them, not just what you think should.

✔ We study your voice. Your brand, your past comms, and your enrollment goals all inform how we write and what we build.

✔ We build strategy first. Content calendars, messaging sequences, segmentation logic—it’s all planned intentionally before a single subject line is written.

✔ We write it all from scratch. No templates. No recycled copy. Every email, text and CTA is created specifically for your audiences and your institution.

✔ We design just for you. Custom email templates, fully mobile-responsive and accessibility-checked, created to match your brand and simplify your Slate work.

✔ We load, test, and time it. Campaigns are delivered in a ready-to-deploy format, with Slate cadence guidance, rule logic if needed, and segmentation cues baked in.

Let's Talk!

Whether you need an in-depth strategy or rapid-response support, Square One Consulting can flex to fit your needs.

Submit your interest form and we'll set up a discovery call.