.png)
From Strategy to Slate:
Enrollment Marketing Solutions for Higher Ed
Square One Consulting empowers small colleges and universities to design enrollment strategies that work—and implements them seamlessly in your Slate CRM.
Our Services
At Square One Consulting, we specialize in helping small colleges and universities tackle enrollment challenges with strategic, sustainable marketing solutions. We understand the unique pressures faced by resource-limited institutions, and our expertise is tailored to meet your specific needs.
Marketing & Communications Strategy
We collaborate closely with you to identify and define your ideal target audience, going beyond demographics to understand their unique needs and preferences. Leveraging this, we create comprehensive marketing flows that enhance your ability to attract and engage the best-fit consumers or students for your organization or institution.
Slate Campaign Implementation
For higher education and other non-profit clients of the Slate CRM, we design and execute effective marketing campaigns, focusing on delivering high-touch, personalized communication to prospective students and their families. Build-out of Slate Campaigns may include:
-
Deliver drip communication development
-
Content blocks, translation codes
-
Queries, rulesets, forms
-
Email template design
-
Basic portal design
Audience Insight
Survey Design
Our Audience Insight Survey Design service is dedicated to helping higher education institutions gather valuable feedback and insights from their target audience. We create well-designed and carefully crafted surveys to gain a deep understanding of your customers' experiences, preferences, and needs. The data collected can be instrumental in making informed decisions, enhancing the customer experience, and prioritizing areas for improvement.
Fractional Enrollment Marketing Leadership
When you need strategic marketing expertise but not a full-time hire, I step in as your embedded partner. From leading campaigns to refining strategy and empowering your team, I provide hands-on, high-impact support that drives enrollment — without the price tag or permanence. Think of it as senior-level guidance, only when and how you need it.
Content Creation
We specialize in crafting engaging and informative content tailored to ensure your message effectively reaches your target audience, whether it's Gen Z college-bound students, GenX or Millennial parents, high school counselors or other specific demographic, generational, socioeconomic, or life-stage consumer segments for your products or services.
Communications Auditing
Our Communications Audit is a comprehensive evaluation of your current marketing materials, messaging and strategies.
We meticulously analyze your existing assets and provide valuable insights and recommendations to enhance and optimize your marketing communications, ensuring effective engagement with your target audience.
Customer & Visitor Experiences Assessment
Our Customer & Visitor Experience Assessment is a hands-on, on-site evaluation of your physical space and visitor experience, whether it's a campus visit or purchasing encounter. We offer valuable insights to improve the overall visitor experience, covering aspects such as wayfinding, signage, visitor interactions, and aesthetics, guaranteeing a lasting and positive impression for your institution or company.
Brand & Growth Consulting for Influencers
You’re the expert — now let’s make sure the world knows it. I help health care professionals become credible, marketable educational influencers through customized consulting and done-for-you packages. From brand strategy and media kits to PR and marketplace positioning, I offer the tools and guidance you need to grow with purpose and authority.
Ready to enhance your enrollment marketing?
Contact us today to discuss how we can help you.
What Our Clients Say
Why Institutions Trust Square One
At Square One Consulting, we’re proud to deliver exceptional results for every client.
In fact, in a recent client survey, 100% of respondents strongly agreed:
Recent Clients
