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SUMMER CYCLE PREP
Before you rebuild the flow, take a fresh look.
Your next enrollment campaign starts with understanding the one you already have. This free workbook helps you review your emails, texts and print — and decide what to keep, change or build next.
Fillable PDF · Instant access · No email required
A NOTE FOR YOU
For the review that you've been meaning to do.
I've been there.
Sometimes last year’s campaign becomes this year’s campaign because the calendar got there first. You meant to take a closer look. Then came the next deadline. And the next one.
I created this workbook to give your team a practical place to start: what’s working, what’s missing and what deserves your attention first.
II hope it makes the work a little easier.
~ Laura Rudolph
What's inside
Twelve fillable steps that answer three questions in order. Work through them together or jump to the one your team needs most.
What are we sending, and is it working?
01
02
03
04
Build your communication inventory
Pull the data, audit the analytics, by channel and as a system
Audit for tone, voice and experience
Review what you've already learned and choose what to test
What are we missing?
05
06
07
08
09
Talk to your counselors
Meet with enrollment leadership
Secret shop the competition
Find the friction
Identify the gaps and the channel that closes each one
What do we change first?
10
11
12
Keep, revise, build new: your one-sheet for leadership
Prioritize before you plan
Turn findings into a plan across three horizons
✓ Fillable worksheets ✓ Companion spreadsheet
Leave with a clearer sense of what needs attention — and something useful to bring to your next leadership meeting.
I've been in your seat
I’ve spent nearly two decades in admissions, enrollment marketing, communications and Slate. I know what it’s like to care deeply about the student experience while trying to get the next campaign out the door.
Today, I help higher ed teams figure out what needs to change and do the work to get there. That might mean an audit, a better communication plan, building the campaign together inside Slate or mapping the entire student journey.
I start by listening. And I build things your team can actually use, edit and keep running.
Laura Rudolph, M.S.
Founder, Square One Consulting
CASE STUDIES
Here's what moving forward can look like
21.7% deposit growth, YoY
They had zero admitted student campaign — only silence after the yes. So we built one grounded in belonging.
120+ silent students back
An agency's campaign stopped. Students went quiet. We designed a campaign to re-engage them.
Largest classes in 10 years
A new marketing leader inherited a Slate instance barely holding together. We rebuilt the full student journey.
Want a hand with
what comes next?
Have a question as you work through it?
Or want a hand figuring out what comes next?
I’d love to hear what you’re working on.