Insights Blog

If your campus visit feels “off,” it’s probably not your tour—it’s your details. From seating layouts to waiting experiences, the smallest moments shape how students decide if they belong. Here’s how to fix them.

In this first post of a three-part series, I share how the simple act of watching visitors enter our building changed everything about our campus visit design and why the first five minutes matter more than any tour script.

Imagine a simple system that can ensure everyone on campus knows how to interact with a visitor.