Insights Blog

If your campus visit feels “off,” it’s probably not your tour—it’s your details. From seating layouts to waiting experiences, the smallest moments shape how students decide if they belong. Here’s how to fix them.

The best campus visits don’t happen by accident — they happen by design. In Part 2 of this series, we dive into how retail and hospitality brands use the five senses to shape emotion and memory, and how your admissions office can do the same. From scent and sound to comfort, taste, and visual identity, discover the small changes that transform your visit experience into something students feel long after they leave your campus.

In this first post of a three-part series, I share how the simple act of watching visitors enter our building changed everything about our campus visit design and why the first five minutes matter more than any tour script.

Imagine a simple system that can ensure everyone on campus knows how to interact with a visitor.