Notes from the field

May 1 has come and gone. For a lot of enrollment teams, the class still isn't settled. Students are taking longer to commit than ever before — and the communication strategies that worked during yield season are not the ones that will move them now.

This regional public university had no real admitted student campaign. For a campus where many students would be first-generation college-goers, that silence carried real risk. The campaign Square One built drove 21.7% deposit growth year over year.