Notes from the field

Does segmentation really matter? In this real-life Preview Day campaign, a personal counselor-style email and two sentences of tailored academic content were followed by a 21% increase in registrations.

A new marketing leader inherited Slate Deliver that was barely functioning for their communications. Within one recruitment cycle, the University of Health Sciences & Pharmacy in St. Louis had its largest incoming undergraduate and pharmacy classes in 10 years and met enrollment for a brand-new online MPH program.