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Insights Blog
Higher Ed Trends, Strategies, and Solutions


How to Market College "Quality" in Ways That Matter
Forget rankings. Show students real value through outcomes, faculty impact, program quality, and student support—what truly defines quality.

Laura Rudolph
Mar 193 min read


Helping Parents Have a Hard College Conversation: The Money Talk
Families often wait too long to discuss college costs. Here’s how admissions and financial aid offices can help parents start The Money Talk

Laura Rudolph
Feb 193 min read


Making the Value of a College Degree Tangible: From Abstract to Actionable
A college degree is an investment, but its value is not always clear to students. How can colleges make its return on investment more tangib

Laura Rudolph
Feb 44 min read


Higher Ed’s Newest Competitor Isn’t Another College—It’s Microcredentials
Higher ed’s real competition isn’t other colleges—it’s microcredentials that promise jobs in months, not years. How can we prove our value?

Laura Rudolph
Dec 4, 20243 min read
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