Insights Blog

Everyone talks about A/B testing, but most enrollment teams save it for the highest-stakes moments. That’s backwards. Incomplete applicants are the perfect place to test voice, content, and conversion strategy. Here’s how to turn this overlooked segment into your most actionable enrollment lab.

For Gen Z, who have higher levels of anxiety than previous ones, this sense of urgency can feel paralyzing rather than motivating.

Students abandon college applications not because they lack interest, but because they feel overwhelmed. A progress bar taps into behavioral