Notes from the field

A new, rural pharmacy school had 80 seats to fill, no established reputation and a recruitment team of one. Two cycles later, the class was full. Here’s how a data-led, relationship-driven enrollment operation made it happen in a shrinking market.

An outside agency ran its application generation campaigns. The emails ran out. And then nothing. Square One built a reengagement campaign that reached students months into a decision they hadn't yet made, and brought 120+ of them back into the funnel.

Everyone talks about A/B testing, but most enrollment teams save it for the highest-stakes moments. That’s backwards. Incomplete applicants are the perfect place to test voice, content, and conversion strategy. Here’s how to turn this overlooked segment into your most actionable enrollment lab.

For Gen Z, who have higher levels of anxiety than previous ones, this sense of urgency can feel paralyzing rather than motivating.

Students abandon college applications not because they lack interest, but because they feel overwhelmed. A progress bar taps into behavioral