top of page
About
Services
Enrollment Marketing
Campus Visit Experience
Parent and Family Communication
Program Enrollment Strategy
Workshops
Fractional and Hourly Consulting
Case Studies
Resources
The First-Generation Playbook
Parent & Family Communications Analyst
Blog
More
Use tab to navigate through the menu items.
Schedule a Conversation
Notes from
the field
A blog of higher ed trends, strategies and solutions
All Posts
Case Study
Campus Visit
Financial Aid
Enrollment Strategy
Enrollment Marketing
Campus Events
Digital Marketing
Application
College Website
Value and ROI
Yield
Email Marketing
Parents
Retention
Text Strategy
First-Generation
First-Generation
Content Strategy
Brand Strategy
Student Engagement
Cycle Planning
Direct Admission
Brand
What if Admissions Websites Adopted Amazon’s Personalization Tactics?
Higher education websites are often dense and impersonal. What if these websites could work more like Amazon?
Enrollment Marketing
Laura Rudolph
Jan 29, 2025
2 min read
Your Homepage Isn’t Your Only Front Door: Why Major Pages Matter More Than You Think
Your homepage isn’t your only first impression. Students land on major pages first—are yours built to convert?
Enrollment Marketing
Laura Rudolph
Dec 18, 2024
3 min read
bottom of page
.png)
