Notes from the field

This regional public university had no real admitted student campaign. For a campus where many students would be first-generation college-goers, that silence carried real risk. The campaign Square One built drove 21.7% deposit growth year over year.

A new marketing leader inherited Slate Deliver that was barely functioning for their communications. Within one recruitment cycle, the University of Health Sciences & Pharmacy in St. Louis had its largest incoming undergraduate and pharmacy classes in 10 years and met enrollment for a brand-new online MPH program.