Insights

We say it all the time: “Parents are important,” but how often do our actions actually reflect that? Walk through specific, tangible strategies for making parents feel seen, heard and empowered to help their student say yes.

Students rule out colleges based on sticker price alone. Here’s how to make your Tuition & Fees page an affordability tool—not just a price

Forget rankings. Show students real value through outcomes, faculty impact, program quality, and student support—what truly defines quality.

Families often wait too long to discuss college costs. Here’s how admissions and financial aid offices can help parents start The Money Talk

Higher ed’s real competition isn’t other colleges—it’s microcredentials that promise jobs in months, not years. How can we prove our value?