Notes from the field

An outside agency ran its application generation campaigns. The emails ran out. And then nothing. Square One built a reengagement campaign that reached students months into a decision they hadn't yet made, and brought 120+ of them back into the funnel.

This regional public university had no real admitted student campaign. For a campus where many students would be first-generation college-goers, that silence carried real risk. The campaign Square One built drove 21.7% deposit growth year over year.