Notes from the field

A new, rural pharmacy school had 80 seats to fill, no established reputation and a recruitment team of one. Two cycles later, the class was full. Here’s how a data-led, relationship-driven enrollment operation made it happen in a shrinking market.

An outside agency ran its application generation campaigns. The emails ran out. And then nothing. Square One built a reengagement campaign that reached students months into a decision they hadn't yet made, and brought 120+ of them back into the funnel.