Notes from the field

College life isn’t perfect. And maybe, that’s a good thing.

For Gen Z, who have higher levels of anxiety than previous ones, this sense of urgency can feel paralyzing rather than motivating.

Students abandon college applications not because they lack interest, but because they feel overwhelmed. A progress bar taps into behavioral

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.

A holiday gift guide email to parents turned into a powerful way to predict yield. Here’s how it worked—and how colleges can do the same.

Higher ed’s real competition isn’t other colleges—it’s microcredentials that promise jobs in months, not years. How can we prove our value?