top of page

Work Desk

Insights Blog

Higher Ed Trends, Strategies, and Solutions

All Posts

What If Financial Aid Packages Were as Clear as LEGO Instructions?

What If Financial Aid Packages Were as Clear as LEGO Instructions?

What If Financial Aid Packages Were as Clear as LEGO Instructions?

Laura Rudolph

Feb 115 min read

Making the Value of a College Degree Tangible: From Abstract to Actionable

Making the Value of a College Degree Tangible: From Abstract to Actionable

Making the Value of a College Degree Tangible: From Abstract to Actionable

Laura Rudolph

Feb 44 min read

What if Admissions Websites Adopted Amazon’s Personalization Tactics?

What if Admissions Websites Adopted Amazon’s Personalization Tactics?

What if Admissions Websites Adopted Amazon’s Personalization Tactics?

Enrollment Marketing

Laura Rudolph

Jan 292 min read

What If You Sent an Email With the Wrong Name—On Purpose?

What If You Sent an Email With the Wrong Name—On Purpose?

What If You Sent an Email With the Wrong Name—On Purpose?

Enrollment Marketing

Laura Rudolph

Jan 223 min read

Want More Impactful Campus Visits? Try This One Simple Fix.

Want More Impactful Campus Visits? Try This One Simple Fix.

Want More Impactful Campus Visits? Try This One Simple Fix.

Laura Rudolph

Jan 162 min read

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Laura Rudolph

Jan 83 min read

Gen Z Is Overwhelmed—Here’s How to Actually Motivate Them to Finish Their Apps

Gen Z Is Overwhelmed—Here’s How to Actually Motivate Them to Finish Their Apps

Gen Z Is Overwhelmed—Here’s How to Actually Motivate Them to Finish Their Apps

Enrollment Marketing

Laura Rudolph

Jan 22 min read

The Psychology of Progress Bars: A Simple Trick to Increase Application Submissions

The Psychology of Progress Bars: A Simple Trick to Increase Application Submissions

The Psychology of Progress Bars: A Simple Trick to Increase Application Submissions

Enrollment Strategy

Laura Rudolph

Dec 28, 20243 min read

Marketing Doesn’t Make Deposits. Relationships Do.

Marketing Doesn’t Make Deposits. Relationships Do.

Marketing Doesn’t Make Deposits. Relationships Do.

Laura Rudolph

Dec 24, 20243 min read

Predicting Yield with a Holiday Gift Guide? 🎙️Listen to How It Worked.

Predicting Yield with a Holiday Gift Guide? 🎙️Listen to How It Worked.

Predicting Yield with a Holiday Gift Guide? 🎙️Listen to How It Worked.

Enrollment Strategy

Laura Rudolph

Dec 24, 20242 min read

Your Homepage Isn’t Your Only Front Door: Why Major Pages Matter More Than You Think

Your Homepage Isn’t Your Only Front Door: Why Major Pages Matter More Than You Think

Your Homepage Isn’t Your Only Front Door: Why Major Pages Matter More Than You Think

Enrollment Marketing

Laura Rudolph

Dec 18, 20243 min read

Higher Ed’s Newest Competitor Isn’t Another College—It’s Microcredentials

Higher Ed’s Newest Competitor Isn’t Another College—It’s Microcredentials

Higher Ed’s Newest Competitor Isn’t Another College—It’s Microcredentials

Enrollment Strategy

Laura Rudolph

Dec 4, 20243 min read

bottom of page