Insights Blog

Instead of urgency, what if colleges used encouragement to help students complete applications? A dedicated “Momentum Week” could work.

We say it all the time: “Parents are important,” but how often do our actions actually reflect that? Walk through specific, tangible strategies for making parents feel seen, heard and empowered to help their student say yes.

What if college apps adjusted in real time to help students finish with confidence? A more intuitive, student-friendly process is possible.

Students abandon clunky inquiry forms. Here’s how to fix yours fast and capture more leads—without a major overhaul.

If undecided students retain at lower rates, what can enrollment do? Help them explore majors before they enroll. Here’s how.

Parents aren’t just influencers in the college search—they’re co-decision makers. Here’s how to build a parent communication plan that works

Campus tours shouldn’t feel one-size-fits-all. The 15-Minute Flex Stop lets visitors personalize part of their tour—choosing an extra stop t

Could sending an email with the wrong name—on purpose—grab attention and reinforce personalization? A creative risk with potential rewards.

College life isn’t perfect. And maybe, that’s a good thing.

For Gen Z, who have higher levels of anxiety than previous ones, this sense of urgency can feel paralyzing rather than motivating.

Students abandon college applications not because they lack interest, but because they feel overwhelmed. A progress bar taps into behavioral

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.

A holiday gift guide email to parents turned into a powerful way to predict yield. Here’s how it worked—and how colleges can do the same.

Higher ed’s real competition isn’t other colleges—it’s microcredentials that promise jobs in months, not years. How can we prove our value?