Insights

Parents aren’t just influencers in the college search—they’re co-decision makers. Here’s how to build a parent communication plan that works

Financial aid emails should bring clarity, not confusion. Here’s where one missed the mark—and how colleges can do better.

Could sending an email with the wrong name—on purpose—grab attention and reinforce personalization? A creative risk with potential rewards.

A holiday gift guide email to parents turned into a powerful way to predict yield. Here’s how it worked—and how colleges can do the same.