Insights Blog

The best campus visits don’t happen by accident — they happen by design. In Part 2 of this series, we dive into how retail and hospitality brands use the five senses to shape emotion and memory, and how your admissions office can do the same. From scent and sound to comfort, taste, and visual identity, discover the small changes that transform your visit experience into something students feel long after they leave your campus.

In this first post of a three-part series, I share how the simple act of watching visitors enter our building changed everything about our campus visit design and why the first five minutes matter more than any tour script.

After a year of secret shopping as a student and parent, I uncovered what most colleges get wrong about text messaging. Generic, one-off blasts don’t build trust—thoughtful, timely, personalized texts do. In this episode, we explore what works, what doesn’t, and how to make SMS a real relationship builder.

Campus tours shouldn’t feel one-size-fits-all. The 15-Minute Flex Stop lets visitors personalize part of their tour—choosing an extra stop t

Admitted student day shouldn’t be overwhelming. Disney’s approach to guest experience can help colleges design a smoother, more engaging eve

Imagine a simple system that can ensure everyone on campus knows how to interact with a visitor.

College life isn’t perfect. And maybe, that’s a good thing.

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.