Insights Blog

After a year of secret shopping as a student and parent, I uncovered what most colleges get wrong about text messaging. Generic, one-off blasts don’t build trust—thoughtful, timely, personalized texts do. In this episode, we explore what works, what doesn’t, and how to make SMS a real relationship builder.

Campus tours shouldn’t feel one-size-fits-all. The 15-Minute Flex Stop lets visitors personalize part of their tour—choosing an extra stop t

Admitted student day shouldn’t be overwhelming. Disney’s approach to guest experience can help colleges design a smoother, more engaging eve

Imagine a simple system that can ensure everyone on campus knows how to interact with a visitor.

College life isn’t perfect. And maybe, that’s a good thing.

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.