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Work Desk

Insights

Higher Ed Trends, Strategies, and Solutions

Students walking up and down steps on a college campus

Students walking up and down steps on a college campus

The 15-Minute Flex Stop: An Easy Way to Personalize Campus Tours

Campus tours shouldn’t feel one-size-fits-all. The 15-Minute Flex Stop lets visitors personalize part of their tour—choosing an extra stop t

Laura Rudolph

Apr 22 min read

A father holds hands with daughter, dressed as Snow White

A father holds hands with daughter, dressed as Snow White

How Disney’s Guest Flow Strategies Could Improve Admitted Student Day

Admitted student day shouldn’t be overwhelming. Disney’s approach to guest experience can help colleges design a smoother, more engaging eve

Laura Rudolph

Mar 263 min read

Want More Impactful Campus Visits? Try This One Simple Fix.

Want More Impactful Campus Visits? Try This One Simple Fix.

Want More Impactful Campus Visits? Try This One Simple Fix.

Imagine a simple system that can ensure everyone on campus knows how to interact with a visitor.

Laura Rudolph

Jan 162 min read

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

Authenticity Wins: Why Your Campus Visit Should Embrace the Imperfect

College life isn’t perfect. And maybe, that’s a good thing.

Laura Rudolph

Jan 83 min read

Marketing Doesn’t Make Deposits. Relationships Do.

Marketing Doesn’t Make Deposits. Relationships Do.

Marketing Doesn’t Make Deposits. Relationships Do.

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.

Laura Rudolph

Dec 24, 20243 min read

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