Insights Blog

We spend a lot of time thinking about what students are feeling during yield season. We almost never talk about what's happening to their parents — the financial fear, the grief, the midnight Google searches. That's a significant gap. And it's costing institutions deposits.

If undecided students retain at lower rates, what can enrollment do? Help them explore majors before they enroll. Here’s how.

Admitted student day shouldn’t be overwhelming. Disney’s approach to guest experience can help colleges design a smoother, more engaging eve

Let admitted students personalize their acceptance packages with custom swag, videos, and tours to boost yield and engagement.

Families often wait too long to discuss college costs. Here’s how admissions and financial aid offices can help parents start The Money Talk

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.

A holiday gift guide email to parents turned into a powerful way to predict yield. Here’s how it worked—and how colleges can do the same.