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Insights Blog
Higher Ed Trends, Strategies, and Solutions


Do Undecided Students Retain at Lower Rates? Here’s Why Colleges Should Find Out.
If undecided students retain at lower rates, what can enrollment do? Help them explore majors before they enroll. Here’s how.

Laura Rudolph
Apr 164 min read


How Disney’s Guest Flow Strategies Could Improve Admitted Student Day
Admitted student day shouldn’t be overwhelming. Disney’s approach to guest experience can help colleges design a smoother, more engaging eve

Laura Rudolph
Mar 263 min read


What if Admitted Students Could Curate Their Own Acceptance Packages?
Let admitted students personalize their acceptance packages with custom swag, videos, and tours to boost yield and engagement.

Laura Rudolph
Mar 113 min read


Helping Parents Have a Hard College Conversation: The Money Talk
Families often wait too long to discuss college costs. Here’s how admissions and financial aid offices can help parents start The Money Talk

Laura Rudolph
Feb 193 min read


Marketing Doesn’t Make Deposits. Relationships Do.
Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.

Laura Rudolph
Dec 24, 20243 min read


Predicting Yield with a Holiday Gift Guide? 🎙️Listen to How It Worked.
A holiday gift guide email to parents turned into a powerful way to predict yield. Here’s how it worked—and how colleges can do the same.

Laura Rudolph
Dec 24, 20242 min read
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