Insights Blog

Higher education has its own language, but for first-generation families, that language can sound like a locked door. From jargon and acronyms to deficit-based labels, colleges often communicate in ways that confuse the very students they hope to include. This piece unpacks how words quietly shape belonging — and how marketers and enrollment leaders can rewrite them to open more doors.

Let admitted students personalize their acceptance packages with custom swag, videos, and tours to boost yield and engagement.

Higher education websites are often dense and impersonal. What if these websites could work more like Amazon?