Insights Blog

Higher education has its own language, but for first-generation families, that language can sound like a locked door. From jargon and acronyms to deficit-based labels, colleges often communicate in ways that confuse the very students they hope to include. This piece unpacks how words quietly shape belonging — and how marketers and enrollment leaders can rewrite them to open more doors.

Students rule out colleges based on sticker price alone. Here’s how to make your Tuition & Fees page an affordability tool—not just a price

What if college apps adjusted in real time to help students finish with confidence? A more intuitive, student-friendly process is possible.

Students abandon clunky inquiry forms. Here’s how to fix yours fast and capture more leads—without a major overhaul.

A college degree is an investment, but its value is not always clear to students. How can colleges make its return on investment more tangib

Your homepage isn’t your only first impression. Students land on major pages first—are yours built to convert?