Could sending an email with the wrong name—on purpose—grab attention and reinforce personalization? A creative risk with potential rewards.

For Gen Z, who have higher levels of anxiety than previous ones, this sense of urgency can feel paralyzing rather than motivating.

Marketing builds awareness, but admissions and campus connections seal the deal. Higher ed needs all three to turn students into deposits.

A holiday gift guide email to parents turned into a powerful way to predict yield. Here’s how it worked—and how colleges can do the same.

Your homepage isn’t your only first impression. Students land on major pages first—are yours built to convert?