The T.R.U.S.T. Messaging Lab

Build Trust.

Reduce Overwhelm.

Increase Engagement.

Today’s students don’t just want information. They want guidance, clarity, and a sense of belonging.

That’s why we created T.R.U.S.T.—a framework that shifts your enrollment communications from transactional to relational. It ensures every message you send is helpful, human, and personalized, making it easier for students to take action.

What is the T.R.U.S.T. Framework?

T.R.U.S.T. is a five-part communication model designed to help colleges and universities:

✔ Build relationships instead of just pushing applications and deposits.
✔ Reduce student stress by making the process clearer and more personalized.
✔ Increase engagement by sending the right messages at the right time.

The Five Pillars of T.R.U.S.T.

🔹 T – Teach Before You Ask → Provide value-first, then guide students to action.
🔹 R – Respond to Their Behaviors → Use data and engagement triggers to personalize communication.
🔹 U – Understand Their Circumstances → Acknowledge their challenges, concerns, and individual needs.
🔹 S – Simplify the Process → Reduce friction and make next steps crystal clear.
🔹 T – Talk Like a Human → Be conversational, empathetic, and real in your messaging.

Why It Works

✔ Higher engagement – Students respond to messages that feel personal, not pushy.
✔ Stronger relationships – Builds trust by meeting students where they are.
✔ Better enrollment results – Clearer, behavior-driven communication leads to more conversions.

Your Workshop, Your Way

On-Campus Workshop
(One Full Day, In Person)

✔ Our facilitator comes to your campus for a highly interactive, full-day session.

✔ Collaborate in person, learn how to develop your messaging and get real-time expert feedback.

✔ Perfect for teams who want an immersive, hands-on experience.

Virtual Workshop
(One Half-Day, Remote)

✔ Join a live, interactive virtual workshop

✔ Use digital engagement tools to compare good and bad messaging

✔ Ideal for remote or hybrid teams who need a flexible and efficient way to refine their strategy.

Meet Your Workshop Leader

Laura Rudolph, M.S.

Founder & CEO, Square One Consulting, LLC

With more than 15 years in enrollment marketing, Laura Rudolph has helped institutions recruit students across undergraduate, graduate, student affairs and athletics offices. As the Founder & CEO of Square One Consulting, she specializes in understanding consumer behavior—what students want, how they make decisions and how to craft messages that resonate.

📌 Join Laura in the TRUST Messaging Lab and learn how to write effective communiation for your audiences.

Want to Apply T.R.U.S.T. to Your Enrollment Strategy?

We offer customized workshops and consulting to help institutions integrate this framework into their enrollment communications. Whether you need a full comm flow audit or a team training session, we’ll help you make T.R.U.S.T. part of your strategy.

Let’s build trust with your students—starting today.